Edelman Indonesia adds depth to its market-leading reputation practice with the appointment of Tantri Kadiman-Beekelaar as Head of Corporate in Indonesia – effective August 1, 2017.

Tantri’s appointment is part of Edelman’s move to add depth and strengthen its well-regarded corporate team in Indonesia, and follows the firm’s streamlined offering into two practices; Brand and Reputation. Tantri will report to Raymond Siva, Country Head, Edelman Indonesia.

As Head of Corporate, Tantri will drive strategy and operations, while building capacity of the team in reputation management, financial communications, crisis and issues management.

“I am very pleased to start our new financial year by welcoming Tantri to the Edelman Indonesia family. Her vast experience and expertise in corporate communications, marketing and sustainability will be a valuable addition to our reputation team as our communications marketing model evolves to meet local market needs,” said Siva. “We are streamlining our offering into two clear practices; Brand and Reputation. This hire reflects Edelman Indonesia’s seriousness in building depth and strong local knowledge in our Corporate Practice.”

Tantri’s deep experience in both agency and client work include positions as Marketing Director Indonesia for Bosch & Siemens Appliances Group Indonesia overseeing brand and product management, trade marketing management, marketing communications, and business development. She was also Head of Corporate Communications & Sustainability at Triputra Agro Persada Indonesia, where she led the company’s sustainability strategies to enhance brand equity and support the long-term growth of the company. Prior to joining Edelman Indonesia, Tantri was Communications Director at a local communications advisory consultancy in Indonesia.

“Edelman Indonesia is very well regarded in Indonesia as a solid strategic communications firm. Communications marketing gives the firm an added dimension to offer creative and integrated communications solutions, based on consumer data and insights. I look forward to building the team and sharing our capabilities and proven solutions to benefit the companies and organizations in Indonesia,” said Tantri.